Wildplus Beauty's TikTok Shop Success: Two Products, almost 95k Orders, and $2M Revenue

Feb 14, 2024

Wildplus Beauty, a standout in the Beauty & Personal Care space. They are killing it with only 2 products, making 94.5k orders and $1.9M in revenue, their success is a testament to effective strategies and engaging content. In just the last 7 days, they received 31.4k orders, earning $578.4k. They teamed up with 920 creators, 64 livestreams that were relevant to their products, according to ShoppeDance ViralTrend.

Breaking Down the Strategies with Actionable

TipsTikTok Creator Collaboration

One crucial aspect of Wildplus Beauty's success is their strategic partnerships with creators. Aligning with influencers such as '@VibrantSkin,' they generated 22.8k orders and $481k in revenue. This emphasizes the importance of finding creators who resonate with your brand and target audience, creating a powerful synergy that drives sales. Before you get started looking for creators, keep these in mind:

  • Conduct thorough research to identify influencers whose values and content align with your brand ethos. Look for creators who already have a substantial following that matches your target demographic.

  • Reach out to influencers with a personalized approach, emphasizing the mutual benefits of collaboration. Ensure that they genuinely connect with your product and are enthusiastic about promoting it to their audience.

  • Establish clear communication and guidelines for the collaboration, allowing the creator creative freedom while ensuring your brand message is effectively communicated.

Leveraging Livestream

Wildplus Beauty hit the jackpot by diving into livestreams like 'Valentine's Day Deals' and 'Skincare night — chill chat'. These live sessions let the brand's creators connect directly with customers, making them feel exclusive and boosting sales with on-the-spot promotions.

Taking advantage of TikTok's live feature gave them a one-of-a-kind way to connect and leave a lasting impression on their audience. Here's some actionable tips you can try today:

  • Plan and schedule live events strategically, tying them to relevant themes, holidays, or exclusive deals to create anticipation among your audience.

  • Interact with viewers in real-time, responding to comments, answering questions, and creating a sense of community. This personal touch fosters a stronger connection between your brand and potential customers.

  • Utilize TikTok's features during live streams, such as polls, Q&A sessions, and limited-time promotions. This not only enhances engagement but also encourages immediate action from viewers.

Data screenshot from ShoppeDance ViralTrend

Book a demo to explore its capabilities further and sign up for a 30-day free trial now to take your business to the next level!

Shoppable Content

The power of shoppable content cannot be overstated. Wildplus Beauty's video, 'My man can’t resist when I use this body oil,' generated a whopping 16.4k orders. This showcases the influence of relatable and engaging content in capturing the audience's attention and driving sales. Remember these key points before creating your own shoppable content:

  • Understand your target audience's pain points, preferences, and sense of humor. Develop content that resonates with them on a personal level, making it more likely to be shared among their social circles.

  • Invest in high-quality visuals and storytelling that evoke emotions. Whether it's through humor, inspiration, or relatability, content that elicits strong reactions is more likely to go viral.

  • Leverage trends and challenges within the TikTok community. Participating in popular challenges or using trending sounds can significantly increase the visibility of your content.

Success on TikTok Shop goes beyond the numbers; it's about creating an immersive experience that resonates with your audience. Wildplus Beauty's journey serves as proof of the incredible potential within TikTok Shop.

As you start on your TikTok Shop journey, remember, it's not just about the numbers; it's about the strategy. With the right approach, you too can witness your brand flourishing on TikTok Shop. Book a demo today to explore ViralTrend's capabilities further for your TikTok Shop or sign up for a 30-day free trial before the offer ends.

Automate your TikTok Shop today

Unlock your TikTok Shop selling potential