With the official opening of the TikTok shop, many brands seized the initiatives and opportunities and quickly developed their TikTok shop page to be able to stand firm in these huge waves of developing brands.

Joining TikTok shop as one of the earliest brands, this brand holds on to this opportunity and develop their strageties. With their successful strategies and products, they achieved these impressive stats:

• Total revenue is around US$15.5 million+

• Over 1.1 million orders

• Created and collaborated 5.9k relevant videos

This brand is called Guru Nanda LLC -- Guru Nanda LLC was founded by Puneet Nanda with an aim to share the holistic and transformative benefits of Ayurveda (also known as a system of traditional medicine native to India that uses a range of treatments, including panchakarma ('5 actions'), yoga, massage, acupuncture and herbal medicine, to encourage health and wellbeing) with the global community. Guru Nanda LLC became one of the dominant players in the field of personal health care with its commitments of 100% pure, vegan, authentic, quality, and well-sourced products.

According to ShoppeDance ViralTrend, the #1 TikTok Shop data insight software, GuruNanda LLC had 126.5k orders and $1.2M revenue in the last 7 days. As of January 22, 2024, Guru Nanda has been on the Top one shop rank with both Daily and Weekly ranking with their top performance.

This success doesn't came from the sky, every steps taken counts. With the founder Puneet Nanda's strict regulations that follow the brand pillars of creating the holistic and transformation of Ayurveda, Guru Nanda was able to create products that were trusted and loved by their customers.

In the pages ahead, let us delve into the complex that contribute to GuruNanda's successful marketing strategy — uncovering strategies you can draw inspiration from. From the establishment of their influential TikTok Shop to engaging creator campaigns, and their market sensitivity that determines their stand within the competitive wellness and aromatherapy industry.

Screenshot: ShoppeDance ViralTrend

Excited to dive deeper and discover the essential foundational pillars that serve as the base for GuruNanda's flourishing marketing strategy? Keep reading.

TikTok Shop Unleashed: Guru Nanda's eCommerce Empire

The TikTok Shop presents a profitable opportunity for online retailers in the United States. Are TikTok shops hard to join? Not at all! There's a bunch of ways to sell your products with TikTok Shop. Think live shows that feel like a party on your phone, clickable ads that pop up, and more. Let's discuss how brands like Guru Nanda are making the most of TikTok Shop to put their products out there on your FYP.

If you've scrolled through TikTok a lot, there's a good chance you've seen the contents of GuruNanda, selling their signature Cocomint Pulling Oil. Not just normal influencer advertise this product, people wearing professional clinical outfit also recommended this product to you, adding more credibility to it, which is a better strategy than other brands out in the TikTok Shop ecosystem.

Steal these strategies from GuruNanda and integrate them into your TikTok Shop

In-Feed Video:

Guru Nanda partnered up with influencers and put their product link directly on the TikTok video. Transforming In-Feed Videos into a convenient shopping experience, and allowing customers to buy seamlessly when watching their video.

LIVE Shopping:

Showcasing Guru Nanda's signature products- Cocomint Pulling Oil in real time with a combination of special events and holiday (Valentine's Day), capturing the views and attentions of customers.

Partner with Thought Leaders/Industry Professionals:

Not only did Guru Nanda partnered up with influencer, they also invited dental specialist to educate the correct way of using pulling oil. Posting the Before & After video is also another way to prove credibility of this signature product.

Target your Success with Market Sensitivity and Offering Customer-Centric Products

According to ShoppeDance ViralTrend, the #1 TikTok Shop data insight software, GuruNanda's Top 3 TikTok’s best-selling products are

1) GuruNanda Cocomint Pulling Oil with 7 Essential Oils & Vitamins D, E & K2

2) GuruNanda Whitening Strips

3) GuruNanda Cold Pressed Black Seed Oil with Vitamin D3, K2 & E

Data as of February 2024

Let's take their signature Cocomint Pulling Oil as an example, it is shown on the ViralTrend product page pointing out the category it falls under, how much commission is set for creators, the total orders of this product and much more! With this page, you will be able to know all the details that you need for picking your next product.

Contents created by Creators, putting Spotlight on TikTok

Increases credibility with the recommandation of other influencers and experts in dental field.

• Understand how to use a the product with the recommandation of content creators

• Using before & after comparison and expertise in dental field to confirm the credibility

In a world where influencers can really boost sales and influence what people buy, Gurunanda knows how to make TikTok work for them. They team up with influencers and dentists to show off their products in a fun, useful, and healthy ways, giving viewers a cool shopping experience.

And since TikTok is all about what you see, it's the perfect place to show off product demos and testimonials. You can even use tools like ShoppeDance ViralTrend to find out what's hot on TikTok and who's worth teaming up with for some awesome content.

As you begin your adventure on TikTok Shop, keep in mind that success isn't just about the numbers – it's about having the right plan. With the proper strategy, your brand can thrive on TikTok Shop too. Schedule a demo now to discover more about what ViralTrend can do for your TikTok Shop, or try a 30-day free trial while the offer lasts.